PepsiCo in drive to regain sales
PepsiCo, the food and snack company, on Thursday laid out a broad range of steps aimed at reinvigorating its US soft-drink business, including a redesign of its flagship cans, and the launch of its first drinks using a low-calorie natural sweetener.
The new Pepsi brand design, which will be launched in the new year, comes as both PepsiCo and Coca-Cola face a continuing decline in consumption of sparkling drinks, as consumers switch to juices, teas and enhanced water.
EDITOR’S CHOICE
PepsiCo to cut 3,300 jobs in cost measure - Oct-14
Lex: Consumer goods and bads - Oct-14
Low sales spread globally for Pepsi bottler - Oct-01
US sales fall at SABMiller - Oct-14
Consumers ditch bottled water and tap into free drink - Sep-14
Bottles tap into green aspirations - Sep-14
Republished from: traxfer.ft.com